In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Brand Strategist and Founder of Parker Nash Marketing, Parker Nash. Parker works with people who have innovative products and services who are trying to scale or established businesses working to surpass their plateau. He talked about messaging mistakes businesses make that stagnate their business growth. With his long years of working with Nike, he learned that people are more attracted to buying products with identity transformational value than just "products." For businesses to stand out competitors, identifying their unique messaging will help filter out their ideal audiences. Key points from the Episode:How to not be a victim of your own success?Key foundations of branding and marketingHow to use the right words and messaging to attract active customers?4 messaging mistakes businesses make in messagingDisadvantages of being everything to everyone in business About Parker Nash: Parker Nash is an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue. While at Nike, Parker realized what made Nike successful wasn’t their billion-dollar marketing budgets, they were successful because of their relentless consumer focus, their ability to communicate their purpose clearly, and their process to convert customers into passionate fans.While at Nike, he realized the process they used to market and build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency helping mission driven businesses attract devoted customers.Parker lives and works in Portland, Oregon and does his best to keep up with his wife Melissa, a former 6-time All-American D-1 runner and current product manager at Nike, and their 2-year-old daughter Maddie. He has a BA in Marketing and Finance from the University of Washington About Parker Nash Marketing : Parker Nash Marketing helps great brands find the right words to use in their marketing to attract more customers. With a compelling brand message and marketing plan, businesses will be able to identify and attract new leads easily with a lead generator. This creates an unbreakable relationship by nurturing new customers with an email campaign and increasing sales conversions. Links Mentioned in this Episode:Want to learn more? Check out the Parker Nash website athttp://www.parkertnash.com/http://www.parkertnash.com/boostCheck out Parker Nash on LinkedIn athttps://www.linkedin.com/in/-parkernash/Check out Parker Nash on Instagram athttps://www.instagram.com/parker_nash_/Check out Parker Nash on Email atParker@parkertnash.comDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.