On this episode Dave talks about the importance of knowing your numbers. How it is not only important to know how much money it costs you to acquire a customer, but how much money it will take to keep that customer. Here are some of the things he talks about: How to use "Front End Funnels" to gain customers for very little money Why you should learn some "Stick Strategies" to help keep your customers longer And how and why you should focus more on customer retention So listen in to get some expert advice from Dave on how you can scale your business even more by knowing how and where to focus your time and energy.