In this  highlight episode, Brian Pickerel explores the rise of podcasting and why it's a medium that businesses should consider utilizing. He discusses the benefits of podcasting, successful examples of businesses using podcasts, and provides practical steps to start a successful podcast. Additionally, he reviews different podcasting equipment options and offers tips for choosing the right equipment for your podcast.

Key Points:

1. Podcasting is gaining recognition as a popular and accessible medium, with over 2 million podcasts available.
2. Starting a podcast can boost brand awareness, build a loyal customer base, and position the business as a thought leader. 
3. Shopify's "Shopify Masters" and TED's "Work Life" podcasts are successful examples of businesses leveraging podcasting to share insights and connect with their audience.
4. Define target audience and content strategy, invest in quality equipment and editing software, promote on various platforms, and engage with listeners.
5. Understand your purpose beyond a specific job or title. Identify your unique skills and strengths to fulfill your purpose in different contexts.

 Podcasting offers businesses a unique and personal way to connect with customers, boost brand awareness, and establish thought leadership. By understanding their purpose and investing in the right equipment, businesses can reap the many benefits of podcasting. Whether you're a seasoned podcaster or just starting out, this episode provides valuable insights and recommendations to help you succeed in the podcasting world.


Ready to dive deeper? Click the links below to listen to the full episodes and gain valuable insights on starting your own podcast, understanding your purpose, and choosing the right equipment for a successful podcasting journey. Don't miss out on these valuable resources! Listen now and take your podcasting game to the next level.


https://lifebridgecapital.com/2023/07/17/ws1730-podcast-equipment-guide-from-basics-to-pro-level-brian-pickerel/

https://lifebridgecapital.com/2023/07/24/ws1737-why-you-need-to-start-your-own-podcast-brian-pickerel/

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