Podcasting is about telling a story. Whether your podcast is in an interview format, or any other format, the driving force behind the appeal is the story it tells. So what if you can’t find any stories you can relate to? Or hear any stories coming from people that look like you? You tell your own story. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.  If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. In this episode of Should I Start a Podcast, Ronsely has a thoughtful conversation with  Pam Covarrubias, creator of SpreadIdeasMovePeople.com and host of the Cafe con Pam Podcast. Pam grew up knowing how to sell, thanks to the innovation of her mother, who started her own ceramics store and factory when Pam was a young girl. Even though her marketing game was naturally strong, Pam longed to do more than just sell, she wanted to share her story. After falling in love with podcasts while travelling for work, Pam realized most of the people she was listening to were white men interviewing white people. Longing for diversity and relatability, Pam realized if she wasn’t hearing stories from women of colour, she’d have to tell her own. It took three years, but after an offer of audio help from a music producer friend, Cafe con Pam was born. Even the title of her podcast encompasses her Latino roots, as it’s a play on the Spanish phrase “cafe con pan” meaning coffee with bread.  Pam and Ronsley muse over the importance of diversity in the podcast world, as well as finding the confidence to tell your own story and carve out your own niche that creates a sense of inclusivity for others who may be feeling excluded.  Also within this episode: Where Pam’s natural sense of selling comes from The difference between an artist and a creative Why it took Pam three years to start her podcast How it all started with a picture on a vision board Why thinking of her Grandmother erases Pam’s self-doubt   Links: SpreadIdeasMovePeople.com Pam on LinkedIn Pam on Twitter Pam on Instagram