In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder, Brand Strategist & Copywriter, Chaya Glatt.Chaya Glatt is a name that resonates with clarity and purpose in branding. Her expertise in crafting compelling messages and positioning businesses to shine in their respective industries is remarkable. Chaya shared her approach to branding, which is both structured and intuitive, ensuring that a brand's essence is communicated effectively to its target audience.Chaya introduced the "MAD formula" – a strategic framework for Market, Audience, DNA. This formula is the cornerstone of her methodology, guiding businesses to understand their market, connect with their audience, and express their unique brand DNA.In an era where AI tools are becoming increasingly prevalent, Chaya emphasized the irreplaceable value of human analysis and perspective in branding. While AI can assist with certain tasks, it needs to have the nuanced understanding of human emotions and the subtleties of social interaction that are crucial for creating messages that resonate on a deeper level.Chaya also shared her philosophy on social media engagement, particularly on platforms like LinkedIn. She advocates for a focus on providing value and maintaining a human touch in all interactions. This approach fosters genuine connections and helps brands stand out in a crowded digital landscape.Key Points from the Episode:Chaya Glatt's role as a brand strategist and copywriterImportance of understanding the customer's perspective and using the "MAD formula" (Market, Audience, DNA) for messagingChallenges of creating effective messaging and limitations of AI toolsChaya's philosophy on social media and being valuable and human in interactionsKaya's engagement process with clients and free resources available on her websiteAbout Chaya Glatt:Chaya Glatt, a seasoned brand strategist, business name specialist, and copywriter, boasts a decade-long track record of elevating high-performing businesses into influential brands. As the innovative mind behind the MAD brand strategy formula, Chaya has become an international speaker and the force behind Brand Authority, a training program designed for marketing creatives. In her own words, she describes herself as the "Mad strategist for brands" and a "Copywriter-par-brilliance." Through her dedicated team, Chaya assists businesses in gaining recognition, clarity, and desirability. Her approach involves crafting impactful brand names, distinctive voices, strategic positioning, and compelling web copy that not only steal the spotlight but shatter the stage, ensuring brands stand out amidst the formidable competition.Links Mentioned in this Episode:Want to learn more? Check out Chaya Glatt Copywriting website athttps://chayaglatt.com/Check out Chaya Glatt Copywriting on LinkedIn athttps://www.linkedin.com/company/chaya-glatt-copywriting/Check out Chaya Glatt on LinkedIn athttps://www.linkedin.com/in/chaya-glatt-copywriter/Check out Chaya Glatt on Facebook athttps://www.facebook.com/chayaglattCheck out Free Resources for Marketers and Entrepreneurs at: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.