Dow is one of the world's largest producers of plastics, yet company leader Jim Fitterling is committed to ending reliance on single-use plastic products. It's a tension that's difficult to balance, and it makes for an interesting discussion on this week's Leadership Next.

As Dow moves towards a more sustainable business, Fitterling points out that products are just part of the equation. The processes used to make the products have an even bigger carbon footprint. So how specifically do you approach this challenge AND still run a profitable business? Alan Murray and Ellen McGirt dig into the details.