Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients. Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging.  To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build relationships, rather than 'pain' marketing, which only addresses the emotional aspects of their problems. There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as an authority. In this exciting episode, Fabi Paolini discusses insightful nuggets for attracting premium clients. Fabi shares who her premium clients are and that you need to identify your own premium clients. Connecting with those who are actively seeking solutions is also a useful way to generate more engagement. Using pre-sell offers and different types of content is also important to attract attention and build relationships. Creating a unique selling proposition to stand out from the competition and filtering out unqualified prospects as they move through the sales funnel are essential steps. As always, the show ends with passing the baton…Fabi wonderfully passes the virtual baton to next week’s fantastic guest, Jason Cercone. What you’ll learn from Fabi Paolini 00:00 Fabi Paolini and Jason Barnard  01:01 Fabi Paolini’s Brand SERP and Knowledge Panel 02:45 Done for You Knowledge Panel Service by Kalicube 03:14 Where Do You Start When Trying to Attract Premium Clients? 03:32 Fabi Paolini’s Definition of a Premium Client 05:45 The Importance of Communicating with Your Audience Through Your Content 07:16 Focus More on Gain Marketing and Less on Pain Marketing 08:32 Talk to People Who are Actively Looking for Solutions 13:47 Pre-Selling Offers Before You Pitch 14:14 Contents to Build Your Business 14:25 Grow Your Audience Type of Content 14:34 Nurture Your Audience Type of Content 14:55 People’s Messaging Problem for Their Business 16:00 Stand Where the Audience is Looking Marketing Approach 17:06 What is a Unique Selling Proposition? 17:26 Filtering Out People as They Move Through the Sales Funnel 18:40 Sell to Your Audience Type of Content 19:39 What Does Magnetising Through Message Embodiment Mean? 22:20 Positioning Your Brand as an Authority 25:02 The Difference Between Content and Messaging 26:50 How can Attracting Premium Clients Help with Branded Search 28:16 Passing the Baton: Fabi Paolini to Jason Cercone This episode was recorded live on video March 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>