We think private and premium podcasting are so important and helpful in today’s landscape of podcasting formats that we’re rerunning this episode for you.
Private and Premium Podcasting Use Cases
Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.
Today’s Hosts: Todd Cochrane and Mike Dell
We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.
Why You Should Use Private or Premium Podcasting by Blubrry
Private podcasting offers a highly secure method for communicating with your team members effectively.
Use cases:
Proprietary business information for companies and organizations
Employee communication (instead of memos)
Membership information for an organization or club
Training videos and other information for onboarding employees or members
Pros:
More secure
Dedicated app for listening/viewing content
Dedicated page (PWA) for listening/viewing content
More control over who listens
Cons:
Higher cost
The inability to subscribe in “normal” podcast apps
Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.
Use cases:
To monetize a show that is popular without the need for advertising
You can offer ad free versions of your show to subscribers
You can have early access for subscribers
Publish bonus content for your free podcast if people subscribe
Pros:
Less costly than private
Ability to subscribe in podcast apps
Can be done on your own domain
More control of the look and feel
Cons:
Less secure
Harder to manage (in most cases)
Requires another plugin (membership plugin) to implement on WordPress
Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may u