Social media disinformation did enormous damage to our shared idea of reality. Now, the rise of generative AI has unleashed a flood of high-quality synthetic media into the digital ecosystem. As a result, it's more difficult than ever to tell what’s real and what’s not, a problem with profound implications for the health of our society and democracy. So how do we fix this critical issue?As it turns out, there’s a whole ecosystem of folks to answer that question. One is computer scientist Oren Etzioni, the CEO of TrueMedia.org, a free, non-partisan, non-profit tool that is able to detect AI generated content with a high degree of accuracy. Oren joins the show this week to talk about the problem of deepfakes and disinformation and what he sees as the best solutions.Your Undivided Attention is produced by the Center for Humane Technology. Follow us on Twitter: @HumaneTech_ RECOMMENDED MEDIATrueMedia.orgFurther reading on the deepfaked image of an explosion near the PentagonFurther reading on the deepfaked robocall pretending to be President Biden Further reading on the election deepfake in Slovakia Further reading on the President Obama lip-syncing deepfake from 2017 One of several deepfake quizzes from the New York Times, test yourself! The Partnership on AI C2PAWitness.org Truepic RECOMMENDED YUA EPISODES‘We Have to Get It Right’: Gary Marcus On Untamed AITaylor Swift is Not Alone: The Deepfake Nightmare Sweeping the InternetSynthetic Humanity: AI & What’s At Stake CLARIFICATION: Oren said that the largest social media platforms “don’t see a responsibility to let the public know this was manipulated by AI.” Meta has made a public commitment to flagging AI-generated or -manipulated content. Whereas other platforms like TikTok and Snapchat rely on users to flag. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.