SportsPro editor at large Eoin Connolly talks to Tom Beahon, chief executive of fast-emerging sportswear brand Castore. They discuss Castore’s growth from a premium-focused startup to a company serving the likes of Rangers, McLaren, Newcastle United and the England cricket team and consider the challenges and scrutiny that come with meeting fans’ needs in those sports. Tom also talks about how he and co-founder brother Phil have adapted to investment from backers such as British retail entrepreneurs Mohsin and Zuber Issa, the influence of early partner Sir Andy Murray and finding a sustainable route to international expansion.