Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and embracing shaking up content to stay energized. From conscious consumption to following your curiosities, don't miss this blend of strategies to stay creative. Morgan is a video creator with over 8M followers across three platforms. Their content revolves around coffee, barista work, and all things adjacent. Additionally, they're a decorated competitive barista with the titles of 2022 US Barista Champion and 2022 World Barista Runner Up. Morgan currently lives in Portland, Oregon, and spends their free time in coffee shops with their nose in a book. ------------------------ In today's episode, we cover the following: Coffee shop culture Creating TikTok coffee content Morgan finding their creative process Adapting your content strategy Using tools to curate the content you want to engage with Morgan's preparations for the US Barista Championship Scheduling rest and finding calm Spaghetti brain vs. waffle brain Predictions on the future of the coffee industry ----------------------- RESOURCES: Episode 141: Marketing for Lifestyle Brands with Whitney Eckis of Get Supr ----------------------- Guest info: To learn more about Morgan and catch their adventures, follow them on Instagram, Facebook, and TikTok @MorganDrinksCoffee. Visit her website, MorganDrinksCoffee.com ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard