055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon

Episode • Jul 12, 2016 • 1h 6m

Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook.

For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author.

Jason Logsdon published his first cookbook when his blog was still rather small - and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience.

In this episode, Jason shares:

Why he chose such a specific niche to blog in
The 4 simple steps to self-publishing
When it’s better to self publish vs. traditional publish
What an average blogger can expect to make from a traditionally published cookbook
How much money a self-published book can bring in
How much traffic he had when he published his first book
Who does the editing when you self-publish
Why it’s a good idea to publish a print book
What tools he uses to layout his books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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