237. Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store
With host retail coach Wendy Batten
https://wendybatten.com/podcast-intro/
In This Episode:
Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn’t intend on putting on a CEO hat and running a retail business. In this episode, Cindy shares her inspiring journey from overcoming stress-induced challenges to becoming a successful retail entrepreneur.
With no prior retail experience, Cindy built her bead store into a thriving business by mastering inventory management, focusing on what works, and building strong systems. Tune in to hear her strategies for transitioning into a true CEO role, creating a sellable business, and achieving retail excellence—all while staying connected to her customers and community.
In this episode, Cindy and I chat about:
- Her 20-year journey from overcoming stress-related illness to owning a thriving bead store.
- How buying an existing retail business kickstarted her entrepreneurial career.
- The value of niching down: Focusing on what sells best.
- Transitioning from hands-on retail to strategic CEO leadership.
- Key insights into creating a sellable business with strong systems and processes.
- Practical strategies for inventory management and using metrics to make tough decisions.
- Collaboration with competitors: Why rising tides lift all ships.
- Planning secrets for reducing stress and driving success.
Takeaways for All Independent Retailers:
- Understanding your unique selling point and investing in expertise.
- Developing systems (SOPs) that make your business scalable and sellable.
- Using metrics to guide inventory and revenue decisions—don’t let emotions dictate choices.
- Building community, both in-store and with competitors, to boost customer loyalty.
- Stepping into your CEO role: Plan ahead and delegate effectively.
Cindy is an active member of the Level Up Mastermind and the Retailer’s Inner Circle program. Join smart retailers like Cindy inside either of those programs this year.
“If coming to my shop today wasn’t the best thing our customer did, then we haven’t done our job.” -Cindy Boissonneault, Poco Inspired
Related podcasts we think you’ll like:
Episode 133: Retailer Success Series: Community, Culture, & CEO Mindset with Amy Cseh
Episode 218: Retailer Success Series: Community Marketing Strategies with Millie Blackwell
Episode 223: Behind the Counter: Buying an Existing Business with Shop Owners Dan & Robin Haynes
About Cindy and Poco Inspired
Cindy Boissonneault was a part-time employee at her bead shop prior to purchasing it over 10 years ago. She is an independent spirit who describes herself as a little bit country and a little bit rock and roll. Prior to owning Poco Inspired, a bead store in Winnipeg, Manitoba, Cindy’s background included Business Administration, Human Resources, and Events Management.
Follow along with Poco Inspired: Website | Instagram
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle - Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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