If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you. Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites, and the creator of Shop School an online program for product-based business owners to learn how to build and optimize their own Shopify site.Tune in to discover all you need to know about eCommerce and Shopify to have your own wildly shoppable Shopify website and start driving people to a website that’s all your own.In this episode:Shelley’s bootstrapping journey from graphic designer to Shopify website specialistOnline Store 2.0 what changed in Shopify with this upgradeWhat you need to know when transitioning from Etsy to ShopifyWhen to DIY your Shopify website vs. When to hire a professional5 must-haves for your Shopify website to turn visitors into customersElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieJoin Shelley at the Launch Lab, her new Monthly Free Training Series, here.If you are in a DIY frame of your business you can learn more about Shelley’s course, Shop School, here. However, if you are ready to outsource and want to have your incredible Shopify website in a week check out Shelley’s offer One Week Shopify Intensive here. Connect with ShelleyShelley Easter is a Shopify strategist, designer, and the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites for product-based businesses.Instagram: @launchparty.liveWebsite: launchparty.liveConnect with Nina Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibsonco Website: ninagibson.co