Craig Tuch is doing God's work. At least when it comes to the author who really wants Amazon reviews. See, Tuch started a company called Hidden Gems that, among other author services, provides a way for authors to gather reader reviews for their books. As anyone who has managed an Advanced Reader Team can attest, getting people to follow through on actually writing the reviews they've promised is no simple feat. Hidden Gems to the rescue—with very reasonable prices to boot! In this interview, Tuch broke down how he gathered a list of 15,000 avid readers who love to review, why it's good to have bad reviews and how sticky the Amazon review process can be. IF YOU'RE A NON-FICTION AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM