Uses of Email Transaction/Service E-Mails - one email to the single person for a particular purpose. ie. Reset Password, Shipping Confirmation... Bulk Email - send to the group of people. ie. Newsletter, Forum subscriptions… User communication - personal contact or something like basecamp Impact the type of service and tools you will use Getting Started With HTML EMails Drupal out of the box will only send plain text emails Need an SMTP server setup on your web server or use this: SMTP Authentication Support Module Structure of HTML email HTML E-Mails From Drupal (Creating and Sending) Simple News (Module) Create E-mails content Mime Mail Enhances the abilities of Drupal to send HTML Emails Allows for email attachments Mandrill / Mail System (service by Mailchimp) Can replace the need for an SMTP server Has statistics for e-mails sent Can setup rules (within the Mandrill service) to change e-mail attributes before sending HTML E-mails From Outside of Drupal (List Signup Only) Mailchimp Allow Drupal visitors to signup for emails List Management for users E-commerce and webform integration Service is easy to use Allows RSS Auto Send Use site content to build newsletters Constant Contact Allow Drupal Visitors to signup for emails Limited List Management Some E-commerce and Webform integration Campaign Monitor Great reseller program Easy template generation Zurb Foundation Responsive templateshttp://zurb.com/playground/responsive-email-templates Module of the week Table Field - https://www.drupal.org/project/tablefield This module allows you to attach tabular data to a node in Drupal 6 or any entity in Drupal 7. The input form allows the user to specify the number of rows/columns and allows entry into each table cell using text fields. Tables can be defined globally or on a per-node/per-entity basis, so every node can have multiple tables of arbitrary size. Enter data by hand or by CSV upload. Table data can also be downloaded as CSV files by your users if you so choose. Tables are multi-value and revision capable. Resources Simple News - https://www.drupal.org/project/simplenews Mime Mail - https://www.drupal.org/project/mimemail SMTP Authentication Support Module - https://www.drupal.org/project/smtp Mandrill - https://www.drupal.org/project/mandrill Mail Tester - http://www.mail-tester.com Mail System - https://www.drupal.org/project/mailsystem Mailchimp - https://www.drupal.org/project/mailchimp Constant Contact - https://www.drupal.org/project/constant_contact Campiagn Monitor - https://www.drupal.org/project/campaignmonitor Responsive Email Design from Campaign Monitor - http://bit.ly/rt-rdemailcm Web Fonts in Email from Campaign Monitor - http://bit.ly/rt-emailcm Responsive Email from MailChimp - http://bit.ly/rt-rdemailmc Typography in Email from MailChimp -http://bit.ly/rt-emailmc Tutorial to Understand HTML Email (Hand crafted) - http://webdesign.tutsplus.com/articles/build-an-html-email-template-from-scratch--webdesign-12770