On this episode I’m speaking with Brandon Reed, Founder of Loft Six Four, his creative design firm for immersive rooftop amenities and outdoor living experiences. Brandon is an entrepreneur, visionary, and closet Halo gamer enthusiast known for his charisma, witty optimism, and creativity.  Over the last decade, he and his team have worked on some of the most prestigious projects in Salt Lake City, including 4th West and, more recently, The Post District. Related links for this episode: Loft Six Four - https://loftsixfour.com/  Loft Six Four on Instagram - https://www.instagram.com/loftsixfour/  Brandon on LinkedIn - https://www.linkedin.com/in/reeddesigngroup/  4th West - https://4thwest.com/  The Post District - https://buildingsaltlake.com/take-a-tour-of-the-post-district-salt-lake-citys-new-mixed-use-neighborhood/  The Business of Expertise (book) - https://amzn.to/3KUdoDq  Be sure to support this podcast by subscribing and reviewing!  Get on the list at https://transformingcities.io for future announcements. Brought to you by Authentic: https://authenticff.com © 2023 Authentic Form & Function