What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand… A multicultural content amplifier expert with a free wheelin’ media pro?
You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024.
Guests and Highlights
1. Kris Magel, VP, Head of Global Agency Partnerships – Freewheel:
Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers.
He explains the company’s efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies.
And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me.
2. Percy ‘Master P’ and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures.
Master P shares insights from his new book, “Five Ps to Wealth,” and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton’s branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: “Product outweighs talent.”
3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content.
She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they’ve made a commitment to supporting diverse publishers. Jeannine also talks about Kargo’s innovative ad tech solutions and how they put “the art in the science.”
4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands… And about Marriott’s brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. 
Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott’s “About the Journey” podcast as an example. See Resources.
Key Moments:
[00:02:40] Demurkifying the advertising marketplace — Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved.
[00:10:13] Financial literacy and securing generational wealth — Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals.
[00:12:45] Diverse voices and the value for marketers — Jeannine Shao Collins on the impact of multicultural media and Kargo’s role in supporting them.
[00:19:05] Traveler passion points — Annie Granatstein: Marriott’s innovative content strategies, brand purpose and what’s trending.
Resources:
FreeWheel: https://www.freewheel.com/
Master P:
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- IG: @MasterPMiller
- TikTok: MasterPOfficial
- The 5 Ps to Wealth Book: https://www.amazon.com/dp/B0D77SVH4D
- Master P Masterclass: https://masterpmasterclass.com
Kargo: https://www.kargo.com/
Marriott YouTube: https://www.youtube.com/@MarriottBonvoy/podcasts
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