Jason Davis talks with Jason Barnard about how can small businesses use branded search? Jason Davis started as a WordPress developer creating custom themes for clients who needed an online presence. He has over a decade of hands-on experience developing WordPress websites and creating compelling user experiences. Jason is the co-host of the NerdBrand Podcast (he loves podcasts) and CEO of NerdBrand Agency: a branding agency that creates strategies, imaginative ads, web designs, and digital marketing tactics to achieve your business goals. What do you think of when you hear the terms digital marketing and branded search? Perhaps SEO or online presence? There are certainly tremendous opportunities that digital marketing can open up for a business, but what about small and local businesses that don't have the knowledge or resources to digitalise? In this insightful and fun-filled episode, Jason Barnard and Jason Davis discuss various online strategies and SEO tactics for small businesses including Keyword Search, Local Search, Paid Search, and Branded Search. And how important it is to not only have an online marketing strategy for small and local business, but also a brand presence in traditional advertising channels. As always, the show ends with passing the baton… the brilliant Jason Davis passes over the virtual baton to next week's awesome guest Georgios Chasiotis. What you’ll learn from Jason Davis 00:00 Jason Davis and Jason Barnard00:38 What NerdBrand Believes Defines a Nerd01:14 Jason Davis in the Knowledge Graph01:40 Knowledge Graph and Disambiguation02:01 Jason Davis on IMDB03:22 NerdBrand’s Strategic Brand Name04:58 Branded Search for Small Business05:40 Jason Davis’ Search Tactics for Small Business09:19 What is Keyword Search and Local Search?09:26 Examples of Paid Search10:06 What is Branded Search?10:40 Why Your Brand Name Matters11:18 The Power of Traditional Advertising Channels12:54 Offline to Online Marketing Strategy14:05 Jason Davis’ Step-by-Step Approach to Digitalise a Local Business16:07 Spring Cleaning Tips for Small Businesses20:25 How to Deal with Local Businesses Online Named After What They Do28:40 Passing the Baton: Jason Davis to Georgios Chasiotis This episode was recorded live on video May 31st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>