https://youtu.be/QrX7AdhN6Fs

Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space.

Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses.

In this episode, Carol shares her career journey from her early days traveling across Texas and Oklahoma, working with specialty stores, to becoming a sought-after advisor for major retailers and brands.

She discusses the importance of thought leadership, the shift from traditional retail to platform-based business models, and the crucial role of diversification in the retail industry.

Carol also highlights the significance of integrating technology with human touch in retail, the evolving landscape of retail media, and the critical balance between focusing on core strengths and diversifying to stay competitive.

Don't miss this episode on how to position your business for success in today's rapidly changing retail environment.

Enjoy the show!

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Guest: Carol Spieckerman, President of Spieckerman Retail

LinkedIn: https://www.linkedin.com/in/carolspieckerman/

Spieckerman Retail - https://spieckermanretail.com/

Takeaways:

• In-person events are important for building relationships and creating a sense of human connection in the retail industry.
• Retailers need to rethink, reframe, and retell their positioning to align with what matters in the industry.
• Diversification is crucial for retailers to stay competitive and navigate challenges.
• Technology plays a key role in driving innovation and enabling retailers to adapt quickly.
• Balancing focus on core capabilities and exploring new opportunities is essential for long-term success.

Chapters:

• 00:00 The Importance of In-Person Events and Human Connection
• 02:51 Accelerating Thought Leadership and Business Development
• 08:24 Rethinking, Reframing, and Retelling: Positioning in Retail
• 25:40 Embracing Technology for Innovation and Adaptation