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#097 - Kerry Parkin explains how, having been made unexpectedly redundant as a result of the Covid pandemic, she took the opportunity she’d been waiting for to start her own business.

What you'll learn

• [1:12] What a communication agency does.
• [2:36] What led Kerry to this career.
• [4:02] What Kerry enjoys most about her job and what her main drivers are.
• [5:00] What Kerry’s last marketing job was before Covid hit.
• [6:34] The extensive traveling Kerry had to do as part of her job pre-Covid.
• [7:57] What Kerry’s career plans were before the pandemic hit.
• [8:56] How Kerry’s company responded to the pandemic and the shock of being made redundant.
• [10:51] Kerry’s immediate reaction to getting made redundant.
• [13:11]  How to decide what’s next when facing redundancy.
• [14:38] How spending time with your children can make you reassess your priorities.
• [16:27] The process of finding your purpose and what’s really important to you.
• [19:50]  The benefits of working for yourself rather than another organisation.
• [20:48] Why Kerry hadn’t started her own business in the past.
• [22:16] How to attract clients when first starting a business. 
• [24:09] The importance of continually reassessing business ventures to see if they’re still working for you.
• [25:40] Where Kerry would like her business to be in five years.
• [26:36] The resources that have been most helpful to Kerry.

Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):

• Three Feet from Gold, Sharon Lechter, and Greg Reid
• The Chimp Paradox, Prof. Steve Peters
• Truth To Power, Jess Philips

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/covid-stories-from-redundancy-to-opportunity/

Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

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Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.

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