Joining me is Barnaby Lashbrooke. He’s got a virtual assistant company called Time Etc. And I would have thought these businesses are just no brainer, easy businesses to start because it just makes so much sense. But it turns out it took a while to get the business model to work. I want to find out why. Barnaby Lashbrooke is the founder of Time Etc and the author of The Hard Work Myth: How To Achieve More And Work Less Hard. We’ll talk about that too.

Barnaby Lashbrooke is the founder of Time Etc and the author of The Hard Work Myth: How To Achieve More And Work Less Hard.

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