"I thought about it from a small business . . . [or] nonprofit standpoint of here are some of the basics to help you at least upstart and continue marketing, especially if you're on a shoestring budget." This episode is sponsored in part by Doobert.com, and Maddie's Fund. In this episode, Stacy speaks with Laurren Darr, founder of Left Paw Press and the Pet Fashion Guild and author of the Pet Business Marketing Almanac. In her discussion with Stacy, Laurren talks about her involvement in managing her son's racing career. She talks about the "Racing for Rescues" initiative, which entails delivering supplies to the pet shelters in the cities where he races. Laurren also talks about the Pet Business Marketing Almanac, which is a marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their marketing. She discusses the inspiration behind this book. Additionally, Laurren touches on social media, where she emphasizes the importance of consistency. To learn more about Laurrenn and her work, visit the Left Paw Press website. The Pet Business Marketing Almanac 2023 is available through Amazon and Barnes & Noble.