Alex HarrisIn this episode, Starve the Doubts host Jared Easley interviews marketing optimization expert, Alex Harris.Alex is the mastermind behind AlexDesigns.com where he improves web stores to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize their return on investment. Since 2001, Alex has been doing conversion rate optimization for eCommerce websites.Recently named #4 in Top 25 Most Influential Conversion Rate Optimization Experts, Alex is also the host of the Marketing Optimization Podcast. He is also the author of the new book Boost E-Commerce Sales and Make More Money: 300 Tips to Increase Conversion Rates and Generate Leads.Plus! We have a new segment on the show called Tweet Summary. Check out Alex’s tweetable tweets with regard to certain interesting topics like quick wins and promotions.In this episode, you will learn about:How Alex got started with his podcastThe challenge of consistently putting out contentHow podcasting was a game-changer for himWhat gives you more credibilityLearning from John Lee Dumas’ Fire Nation Elite Mastermind GroupCreating his own Mastermind GroupThe key to making more money onlineWhat great things podcasting has done for AlexWhy Alex doesn’t see himself as a “growth hacker”The power of surveysWorking on his book and what readers can expect from itThe “quick wins” processThe impact of going to meetupsWhat’s so special about the podcast communityWhat conferences to go toItems mentioned:How Jared and Alex met at the WordPress meetupHis down year in 2013 - looking into personal developmentHow Jared’s podcast presentation inspired and influenced Alex to start his podcastHow podcasting helped him in consistently putting out great contentInterviewing the best people in his industry gave him credibilityBecoming the top influencer in his nicheJoining John Lee Dumas’ group Fire Nation EliteGetting feedback as the key to making money onlineHow Alex learned about marketingHow to grow your online business through getting feedbackSurveysDifferent platforms have different avatarsIn his book Boost E-Commerce Sales and Make More MoneyCreating a membership site to figure out people’s pain points in making money onlineGetting all feedback and applying them to a bookDesigned to help eCommerce site owners that have reached that plateau and breaking through it to make more moneyGoing from general to specificDifferent pages of your site presenting different strategies to increase your conversionsTweet SummaryAlex’s tweetables on these topics:PromotionsIncreasing loading speedQuick winsA deep dive on quick wins:Top pages organized by bounce rate and trafficFiguring out how to make more money out of your individual pagesThe impact of going to meetupsThe one advice that changed his lifeWordPress MeetupLocal podcast meetupWhat Alex loves about the podcast communityAlex recommends going to niche, small conferences:The Podcast MovementMichael Hyatt’s Platform ConferenceVisit www.alexdesigns.com or tweet Alex @AlexDesignsAlex’s final thoughts for the listeners:“Talk to as many people as you possibly can, because you’re going to start to realize things about your own show, about your own personality, and what people want to hear.”“Gather the voice of your audience and use that back in your marketing to help serve them better.”

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