"Be bold, tenacious, and resilient." Ashley Nickelson had no idea that her parent's childhood mantra would eventually take form as an edible snack. But when Ashley's parents' lives were tragically struck by a rare form of cancer, she found solace and purpose in making nutritious snacks to nourish them. The idea snowballed into a full-blown movement: BTR Nation. The protein bar that's actually good for you. If you've been itching to bring your business idea to life but have no idea where to start, Ashley's story is all you need to dust off your business plan and get out of your own way. Or, if you're simply looking to uplevel your nutritional knowledge and have your snack cabinet on fleek for the year ahead, tune in. We also talk about: The facts on sugar  The story of BTR  Advice for budding entrepreneurs  Moving from comparison to motivation  The superstar ingredients that make BTR different Building community and connection in a brand  Sponsors:Get discount codes sent directly to your phone. Simply text brand name or keyword to 380-600-3030 BTR Bars | Visit eatbtrbar.com and use code ALMOST30 for 20% off + free shipping Beekeeper’s Naturals | Go to beekeepersnaturals.com/almost30 or use code ALMOST30 for 25% off your first order. HUM Nutrition | Receive 20% off first orders of $29+ with code ALMOST30 at humnutrition.com Athletic Greens | Get a 1-year supply of Vitamin D + five FREE travel packs with your first purchase at athleticgreens.com/almost30 Resources:  Website: eatbtrbar.com  Instagram: @btr.nation Join our community: almost30.com/membership facebook.com/Almost30podcast/groups Podcast disclaimer can be found by visiting: almost30.com/disclaimer. Find more to love at almost30.com!Almost 30 is edited by Crate Media. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices