In this episode of the Meat Mafia Podcast, Harry sits down with Jonathan Lusk, founder of BirdDog, a revolutionary platform reconnecting Americans with the land through hunting, farming, and stewardship. Jonathan shares his inspiring journey from Wall Street to rural Texas, and how BirdDog is empowering landowners, preserving wild places, and changing lives through what he calls “conservation capitalism.” From tax credits to campfire conversations, this episode dives deep into the future of land use, legacy, and regenerative living. 

Jonathan Lusk is the founder and CEO of BirdDog, a Texas-based land platform that helps landowners unlock income and preserve their legacy through hunting leases, farming access, land management tools, and more. With a background in investment management and a passion for the outdoors, Jonathan blends business acumen with boots-on-the-ground empathy, creating life-changing experiences that heal both people and land. His vision is bold: to build a better, more connected rural America—powered by technology, stewardship, and storytelling.

What we cover:
- The Origin Story of Bird Dog
- Conservation Capitalism
- Tax Strategy for Landowners
- The Role of AI in Rural Stewardship
-  BirdDog’s Vision for the Future

Timestamps:
(00:45) – Jonathan introduces Bird Dog and the mission to reconnect people with the land
(06:30) – The early days: realizing the lack of tech and transparency in hunting access
(12:15) – Hosting educational hunts that build confidence and community
(18:40) – Life-changing stories: how one father-son trip shifted everything
(24:50) – Bringing on investors like Colt McCoy and the power of aligned capital
(31:10) – Bird Dog’s tech and tax platform: simplifying land ownership at scale
(38:30) – The role of AI in unlocking government programs for landowners
(45:05) – Building a team culture around mission, humility, and high performance

*** LINKS***

Check out our Newsletter - Food for Thought - to dramatically improve your health this year!

Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.

Connect with Jonathan:
Instagram
BirdDog
BirdDog for Landowners

Connect with Brett:

Instagram
X

Connect with Harry:

Instagram
X

Connect with Meat Mafia:

Instagram - Meat Mafia
X - Meat Mafia
YouTube - Meat Mafia

Connect with Noble Protein:

Website - Noble Protein
X - Noble Protein
Instagram - Noble Protein

AFFILIATES

1. LMNT - Electrolyte salts to supplement minerals on low-carb diet
2. The Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican Bar
3. Perennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
4. Farrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFF
5. Heart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!
6. Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
7. Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIA
8. We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'
9. Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA
10. Maui Nui- 15% OFF. Use CODE: MEATMAFIA