Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know. It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows!I also share some behind the scenes of a future episode.Takeaways: A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife. Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?! Social media might be fun for scrolling, but newsletters actually get people to click and engage. Turns out, people prefer their marketing via email rather than social media, shocking right? If you're still chasing social media likes, maybe it's time to rethink your strategy and join the newsletter revolution. Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates. Links referenced in this episode:School of Podcastingschoolofpodcasting.comAudience Surveyschoolofpodcasting.com/survey25SOP Episode on UTMschoolofpodcasting.com/896Dave's Newsletterpodcastingobservations.comschoolofpodcasting.com/newsletterschoolofpodcasting.com/dailyGary Arndt Everything Every Dailyhttps://everything-everywhere.com/Gary Interviewed on the School of Podcastinghttps://schoolofpodcasting.com/how-gary-arndt-adopted-the-audience-growth-strategy-from-the-movie-industry/Podnews Report Cardpodnews.net/report-cardLeave Dave a Reviewschoolofpodcasting.com/appleCaptivate Media Hosting No Payments 'Till Aprilsupportthishow.com/captivatePodcast Marketing Trends Survey (Please Fill Out)https://podcastmarketingacademy.typeform.com/to/DR7WmJbFPaul Gowder Email Tipshttps://www.paulgowder.com/Liz Wilcox Email Templateshttps://lizwilcox.com/Jab, Jab, Jab, Right Hook Book From Gary V.Mentioned in this episode:I'd Love T See you!I will be at the following events:
November 8, Podindy.com Whiteland Indiana
January 15-18 Podfest Multimedia Expo in Orlando, Fl
February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, TennesseeWhere Will I Be?What is Your Favorite Podcast and Why? If you could only listen to one show, what would it be, where can we find it, and WHY is it your favorite show?
Don't forget to tell us a little bit about your show and where we can find it. I need your answer by December 26th, 2025Question of the MonthPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks!
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