One of the minor culture wars in America has to do with electric stoves. To some, they're more energy efficient and better for air quality. To others, electric stove requirements represent government overreach, and a loss of freedom to use a gas range. Impulse Labs wants to change the whole conversation. The company produces an induction stove — very different than most electric stoves — that it claims can not only produce superior food, but can also be a catalyst for electrification, thanks to its built-in battery storage. On this episode, we visited the Impulse offices in San Francisco to try out the stove ourselves and talk to CEO Sam D'Amico about the company's vision. We also discuss how a stove maker based in the US thinks about the grid, tariffs, buying batteries, and other challenges that come with selling a physical consumer product.

Read More: How Did Gas Stoves Ignite a Culture War?

Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and exclusive access to our daily Odd Lots newsletter. Already a subscriber? Connect your account on the Bloomberg channel page in Apple Podcasts to listen ad-free.

See omnystudio.com/listener for privacy information.