Emily’s role at Granular (:54)How the show Friends shaped her career path (5:04)What the PPC landscape was when she started (8:06)What has changed since she started in the field (12:20)Attempt to predict the future of paid search (13:08)Discuss her approach to client strategy and communication (15:59)Importance of data-driven decisions (19:54)Her specialization in social media (22:22)What brought her to Granular (24:57)What she likes most about working here (26:56)