Send me a messageTaking individual climate action can often feel pointless - or at best a balm to assuage a guilty conscience, but it is far more important than that. Choosing sustainable products sends a demand signal to manufacturers/producers/retailers that non-sustainable products are not wanted.But which products are the most sustainable? It seems like every products is now claiming the green high ground. Well, one company working to surface products' climate friendly credentials is Finch. Finch assigns a score to products so you can decide quickly which product in a particular category is the most sustainable.To find out more how this works in practice, I invited Finch Founder and CEO Lizzie Horvitz to come on the podcast.We had a wonderful conversation. I learned loads as always, and I hope you do too.If you have any comments/suggestions or questions for the podcast - feel free to leave me a voice message on my SpeakPipe page, head on over to the Climate 21 Podcast Forum, or just send it to me as a direct message on Twitter/LinkedIn. Audio messages will get played (unless you specifically ask me not to).If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. Thanks.And remember, stay healthy, stay safe, stay sane!Music credit - Intro and Outro music for this podcast was composed, played, and produced by my daughter Luna JuniperSupport the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper