In this episode of the Label Free Podcast, host Deanna Radulescu welcomes Luke Peters, the founder of New Air, a company he grew from a garage startup to a remarkable $600 million in sales over 20 years. Luke shares his inspiring journey, highlighting the challenges and lessons learned along the way. He discusses how he identified a niche in the marketplace by focusing on unique appliances that were not dominated by major brands, such as portable air conditioners and wine coolers. Luke emphasizes the importance of talent acquisition as businesses scale, noting that hiring experienced individuals can significantly impact a company's growth trajectory. He also touches on his new ventures, including product development and CEO coaching, where he helps founders innovate and optimize their businesses. (https://apexceo.co) Luke encourages entrepreneurs to prepare their businesses for potential sale, even if they don't plan to sell, as this can strengthen the company and provide valuable insights into its operations. Tune in to hear Luke's valuable advice and insights on entrepreneurship, innovation, and the importance of surrounding yourself with the right talent.

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