“Spend your days focusing on what's needed, not what's normal.” – Erin Hatzikostas Today’s featured award-winning bestselling bookcaster is a mom, wife, TEDx speaker, business coach, Authenticity Aficionado, and the founder & CEO of B Authentic INC., Erin Hatzikostas. Erin and I had a fun on a bun chat about her upcoming book, “The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own”, how authenticity can be a strategy for success, and more!!Key Things You’ll Learn:What is the 50% Rule and how it came aboutWhat inspired Erin to become an award-winning author when she’s not a big fan of nonfiction booksWhat setback Erin used as a setup for successThe six principles of strategic authenticityErin’s Site: https://www.bauthenticinc.com/Erin’s Books: https://www.amazon.com/stores/author/B08W6JC869/allbooksErin’s Podcast, “b Cause Work Doesn't Have to Suck”: https://www.bauthenticinc.com/podcastErin’s TEDx Talk: https://www.youtube.com/watch?v=p6Le9WMZ2MYThe opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 848 – How To Be So Good They Won't Forget You with Emily Jaenson: https://www.goingnorthpodcast.com/ep-848-how-to-be-so-good-they-wont-forget-you-with-emily-jaenson/Ep. 836 – The 6% Club with Dr. Michelle Rozen (@DrMichelleRozen): https://www.goingnorthpodcast.com/ep-836-the-6-club-with-dr-michelle-rozen-drmichellerozen/Ep. 737 – “The Art of Badassery” with Jennifer Cassetta (@JennCassetta): https://www.goingnorthpodcast.com/ep-737-the-art-of-badassery-with-jennifer-cassetta-jenncassetta/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 821 – How to Spark Your Curiosity & Live Bravely with Heather Vickery: https://www.goingnorthpodcast.com/ep-821-how-to-spark-your-curiosity-live-bravely-with-heather-vickery/Ep. 817 – How Can Awkwardness Lead to Personal Growth and Self-Awareness with Henna Pryor: https://www.goingnorthpodcast.com/ep-817-how-can-awkwardness-lead-to-personal-growth-and-self-awareness-with-henna-pryor/#Bonus Host2Host Ep.– “Success Happens When You Learn & Act” with Shaahin Cheyene (@shaahincheyene): https://www.goingnorthpodcast.com/bonus-host2host-ep-success-happens-when-you-learn-act-with-shaahin-cheyene-shaahincheyene/ Ep. 782 – Grab Life By the Dreams with Karin Freeland (@KarinFreeland): https://www.goingnorthpodcast.com/ep-782-grab-life-by-the-dreams-with-karin-freeland-karinfreeland/Ep. 785 – The Enjoyment Gap with Mandy Barbee Lanier (@mandyblanier): https://www.goingnorthpodcast.com/ep-785-the-enjoyment-gap-with-mandy-barbee-lanier-mandyblanier/Ep. 751 – Do Something Hard & Be Happier with Joe De Sena (@realJoeDeSena): https://www.goingnorthpodcast.com/ep-751-do-something-hard-like-a-spartan-and-be-happier-with-joe-de-sena-realjoedesena/Ep. 372 – “The Grit Factor” with Shannon Huffman Polson (@ABorderLife): https://www.goingnorthpodcast.com/ep-372-the-grit-factor-with-shannon-huffman-polson-aborderlife/Ep. 851 – How To Be Future-fit and Lead With Relevance with Louise Mowbray (@louisemowbray): https://www.goingnorthpodcast.com/ep-851-how-to-be-future-fit-and-lead-with-relevance-with-louise-mowbray-louisemowbray/Ep. 695 – “Becoming Flawesome” with Kristina Mand-Lakhiani (@KristinaMandLak): https://www.goingnorthpodcast.com/ep-695-becoming-flawesome-with-kristina-mand-lakhiani-kristinamandlak/