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Anchor's redesign; podcast consumption in Denmark; Sounds Profitable's clever ad-tech, New People and Location Tags
Podnews Weekly Review

Anchor's redesign; podcast consumption in Denmark; Sounds Profitable's clever ad-tech, New People and Location Tags

Feb 4 2021 • 40m

Show Notes

Join James Cridland and Sam Sethi on this week's show.Interviews:Anna Sian -  Head of Marketing,  Spotify & Anchor FM  - talks about their redesign.Bryan Barletta - Sounds Profitable - talks about 'Dynamic Content Insertion' Peter Niegl and Rasmus Kidde -  DR’s research department - talk about podcasting in Denmark. Mark asks a question about the value of 'Categories' in 2021News:SquadCast released v3 of their remote recording tool. The headline: you can now record quality HD video as well as audio with your guests. 25% of the 345m monthly active Spotify users now use the app to listen to podcasts, up from 22% the previous quarter. Speaking on the company’s Q4 2020 earnings call, Daniel Ek said he’s “reasonably confident” that he can see benefits in user growth and retention from podcasts.In Denmark, 27% of adults (15+) listen to podcasts every week. That is 3 percentage points up from last year, according to new data from DR. Sounds Profitable now has a podcast. The show uses dynamic ad insertion from Whooshkaa in a number of different ways, and Bryan Barletta describes in depth some of the ways he’s using it. BuzzsproutPodcast hosting and a whole lot moreDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showConnect With Us: Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @joinpodfans Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net
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