Mo asks Dorie Clark: How can we use The Long Game to grow our book of business and create more opportunities? One of the things that frustrates a lot of people with big goals is that the goal seems so unattainable in the moment. 20% Time is a concept that a number of companies use to make it easier to achieve those larger, more long term goals. Business development professionals can use a similar concept within their own careers and pursue ideas that are interesting and have potential. You can accomplish almost anything, the key variable is the runway. Planning methodically to achieve your goal can make incredible things happen. You don't have to make a leap of faith, if you have an audacious goal and give yourself enough runway while devoting small amounts of time to it consistently, there is very little risk involved. 20% Time is a way to achieve big goals in a way that derisks the proposition. Your 20% Time can take a number of forms from networking, to creating a podcast, to crafting a compelling keynote speech, and more. If you want to build a business development process that works it's going to take time and you have to dedicate the time to make it happen. Mentioned in this Episode: dorieclark.com/toolkit