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S3 Ep2 - The Cyclonic Buyer Journey Map and How To Use It

What‘s Wrong With Revenue?
What‘s Wrong With Revenue?
Episode • Jan 18, 2024 • 16m

I continued the conversation with Matt Sunshine, CEO of the Center for Sales Strategy and Leads G2. In this show, Matt and I debate new buyer journey models and how to use them to help clients get better results from both sales and marketing. Matt has his approach and I have ours, both approaches are eye-opening.

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