The government of Malaysia has set a target of making Malaysia a regional hub for startups by 2025. As of 2022, there were approximately 3,000 active startups in Malaysia, a stark increase from around 300 in 2013. However, whilst 30% of Malaysian startups have displayed consistent growth and profitability, about 1,800 startups struggle, with a 60% failure rate, especially within the first three years. The failure is majorly attributed to lack of market need affecting 42% or approximately 756 startups. How can universities provide a more robust route to market and accelerate a culture of research incubation and support for entrepreneurs?Featuring Ts. Mohd Roydean Osman (Taylors University) and Simon Bond (University of Bristol) Find out more about the 'Open for Business' podcast series.