Do you use assessments in your coaching practice? Explore how these tailored tools and the insights they give can drive breakthroughs and create even stronger connections with your coaching clients. Chris Lema, CEO of Motivations AI, product strategist, public speaker, coach, and six-time startup founder, has a tailored approach to coaching that helps people achieve breakthrough results. As a Licensed Clinical Psychologist, Peter Larson, now VP of Assessment Science at Motivations AI, saw the importance and value in using assessment tools, and eventually shifted his career to focus on the research and development of assessment tools.