This week on DisrupTV episode 331, we interviewed Mika Yamamoto, Executive Vice President and Chief Customer Engagement and Marketing Officer at F5, Kara Sprague, Executive Vice President and Chief Product Officer at F5 and Mike Fitzsimmons, Cofounder & CEO of Crosschq. We covered topics such as the data office, customer experience, talent acquisition strategies, candidate fraud, learning models and more. Mika started the show by discussing hot topics like digital transformation within GTM, data transformation and how to establish and drive a program that surfaces the voice of the customer, highlights opportunities and removed friction for customers. Next, Kara chimed in on why a company's biggest differentiator isn't its people but its apps – including how apps drive revenue, build customer loyalty, and differentiate a business. She also shared the three different ways to succeed in the era of app capital, including differentiation, innovation and simplification. Mike joined us next to explain why quality of hire is a very important measure for the hiring process and he explained how Crosschq is bridging the gap between HR and talent acquisition. He also touched on how candidate fraud in the reference checking process is rampant in high volume hiring sectors. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.