Being asked "So, what do you do?" is a golden opportunity to pitch that beautiful business of yours. However, so may business owners get it wrong. So, in today's episode, I introduce you to the capstone pitching model, a way for you to convey what you do, how you do it and why someone whould hand over their hard-earned to you. PLUS I have some ideas for a business owenr who's struggling to attract customers, I help another one choose the right marketing agency, and this week's advertising jingle involves football, meat pies, kangaroos and Holden cars!

 

This week’s Monster Prize Draw winner is:

• Anita Affleck from New Zealand's Global Baby

 

Resources mentioned:

• Interview with Damien Lee of Mr. Lee's Noodles about resillience in business
• Eden Health Retreat - don't tell anyone about this incredibly special place to detox, reset and basically head home feeling a whole lot better than when you came!
• Interview with The Cuddlist, Adam Lippin
• Here's the website I reviewed for Emmette Therapist Al Reupena

 

Advertising Jingle of the Week

The classic Holden TVC from 1972 - Football, Meat Pies, Kangaroos and Holden Cars!

 

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

For more interviews with successful business owners visit Small Business Big Marketing

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