Podcasting is one of our favorite forms of content because it is so versatile. Not only can you publish the long-form audio on all the major podcast platforms, but when you record it with video you can repurpose on YouTube, break it down into smaller LinkedIn video posts, and a whole lot more. Taking full advantage of your podcast is a huge opportunity to generate demand on dark social. In this episode, Chris talks about how we utilize The State of Demand Podcast at Refine Labs to do just that.