What’s Working on Social Media and What’s Not
If you’re still posting like it’s 2024, you’re already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.
In this episode, I dive into the biggest social media trends backed by real data—not just opinions.
In this episode, you’ll learn:
- Why Instagram engagement is down and how to fix it
- How TikTok remains the best platform for organic reach
- Why LinkedIn is now prioritizing short-form video
- The rise of YouTube Shorts and why you should be there
- How engagement has shifted to saves, shares, and DMs
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Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
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