How do you build a community of brand evangelists and customers today? Now more than ever, whether you're a solo entrepreneur or a company, your audience is the key to your success. No one knows how to build an audience better than Mary Kate McGrath. Mary Kate McGrath is the former Chief Content Officer of Gary Vaynerchuk's Gallery Media Group and the current Chief Operating Officer at Some Spider Studios. In this episode, we go deep into the must-do's and don't do's of building a content strategy today, the secrets to growing your audience, where you need to be, why you need to test, and how to ideate the creative to keep your audience engaged and loyal.  *** This episode of LEAVE YOUR MARK is brought to you by Ever/Body, a New-York based cosmetic dermatology business that exists to thoughtfully support every body along their beauty journey. Ever/Body is revolutionizing the cosmetic dermatology industry with a personalized, tech-driven approach that prioritizes client education and natural-looking results. Their curated service menu includes a variety of medically-tested face and body treatments such as Botox, filler, body contouring, laser facials, micro-needling and more. Their medically-trained team provides expert care and an experience you can trust - always uniquely tailored to you. Ever/Body's mission is to thoughtfully support everybody along their individual beauty journey. Book a complimentary consultation on everbody.com and follow them on instagram @everbody. They are currently located in NYC in SoHo (453 West Broadway) and Flatiron (16 West 17th St.). Start your beauty journey with a free consultation at everbody.com and use my personal discount code, Aliza10 for 10% off your first treatment.