Welcome to Political Trade Secrets, where we take an inside look at campaigns and politics. This episode we take on Grassroots, Micro-targeting, and getting the most out of your Polling with our guest, Lee Vasche, president of Triton Polling.

Lee has an eclectic mix of talents including statistical analysis, advanced telecom systems, political organizing, and database administration.

Lee began in politics leading large grassroots volunteer efforts. Then Lee started Triton Polling conducting research for Fortune 500 companies,  political campaigns, and non-profit institutions. In 2011, Lee started The Signature Gathering Company of Oregon to help business friendly initiatives get on the ballot.

Lee lays out how great grassroots work and goes in-depth on micro-targeting and how campaigns can effectively read and use polls, and what campaigns and candidates should do when hiring a pollster. Both candidates and political professionals should get a lot out of this episode.