#133: Better Selling Through Storytelling & How To Get Off The “Self-Esteem Roller Coaster” w/ John Livesay
Key Takeaways:
[0:54] – Introducing John Livesay
[5:04] – How John helps Olympus promote their equipment through compelling storytelling
[14:59] – How John’s TED talk, Be The Lifeguard Of Your Own Life, became the foundational piece of his stories
[18:09] – John talks about the 555 method
[23:09] – Why is being a progressionist better than being a perfectionist?
[29:01] – Why you should replace your elevator pitch with an elevator story
[38:06] – What future pacing strategy is
[40:37] – John's strategy of creating benefit statements
[46:46] – How using case stories instead of case studies helps you overcome objections
[54:33] – What is happiness for John?
Resources:
Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar - https://www.amazon.com/Better-Selling-Through-Storytelling-Essential/dp/1642793728
The Sale Is in the Tale - https://www.amazon.com/Sale-Tale-John-Livesay/dp/B09R3GF5MT
Activity