We all misjudge other people’s motivations at times. The academic term for it is a Fundamental Attribution Error (FAE). An FAE describes how we misinterpret our limitations and the motivations of others and how we mistakenly attribute successes and failures for ourselves and others.

This episode of The Intuitive Customer explores FAEs’ effects on customer-driven growth. Understanding customer behavior avoids FAEs so you can manage the Customer Experience to a profitable place.