Andrew Boulton, the Head of Copy at Amplience and author of the insightful book 'Copywriting Is... 30 or so thoughts on thinking like a Copywriter,' continues to leave an indelible mark on the world of copywriting. With over a decade of experience, Boulton has become a respected figure in the industry, sharing his expertise through his work, teaching, and insightful contributions to The Drum. Today, we spotlight this creative mind as he takes centre stage as a guest on The Global Discussion podcast. Andrew is engaged in the art and craft of copywriting. Over the years, he has honed his skills and accumulated a wealth of experiences, lessons, and a deep understanding of what it takes to succeed in the world of copywriting. His commitment to the industry extends beyond his success. As a copywriter and lecturer in creative advertising, he has dedicated himself to teaching and guiding aspiring copywriters, providing them with the tools they need to excel in their careers. Through his writing, speaking engagements, and mentorship, Boulton shares his invaluable insights and helps others navigate the complex and ever-evolving world of copywriting. The book 'Copywriting Is...' is one of Andrew Boulton's notable contributions to the field. In this comprehensive work, Boulton delves into the intricacies of the copywriting process, offering practical advice, creative exercises, and thought-provoking insights. With a blend of wit, wisdom, and personal anecdotes, he offers readers a unique perspective on the joys and challenges of being an "alphabet wrangler." From his work at Amplience to his authorship, teaching, and podcast appearances, Andrew consistently demonstrates a commitment to excellence and an unwavering enthusiasm for the craft. As he joins us on The Global Discussion, listeners can expect an engaging conversation filled with invaluable insights and inspiration. Andrew Boulton is a true champion of copywriting, and his influence will continue to resonate throughout the industry for years to come. About The Global Discussion: The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  To learn more about The Global Discussion, please visit: https://www.theglobaldiscussion.com Audio: Spotify | Google | Apple  Video: YouTube | Website  Social Media: Twitter | Facebook | Instagram | LinkedIn