Bill Bartholomay is remembered as the man who brought the Braves to Atlanta — but his influence went far beyond baseball. In this episode of Atlanta Soccer Flashback, we look back at how a Chicago insurance executive helped transform Atlanta into a true major-league city. From the gutsy gamble of building a stadium “on spec,” to launching the Atlanta Chiefs and delivering the city’s first pro sports championship in 1968, Bartholomay’s vision changed the South forever. Hear the story of how his bold moves shaped Atlanta’s sports identity, planted the seeds of soccer, and paved the way for the global sports hub we know today.