228: Positioning Yourself as the Expert Through Public Speaking with Laurie-Ann Murabito
Speaking at events, conferences or webinars is a great way to build your profile, your credibility, and position yourself as the expert in your field.
The global pandemic has opened up more online speaking engagements and has made it even more accessible for business owners to speak at different online events.
Speaking is one of the best ways to share your expertise. It is also a muscle that continually needs to be strengthened.
In this episode, Laurie-Ann Murabito shares the importance of using speaking engagements as a way to build the know-like-trust factor with your audience, and the opportunities available to you as an expert.
Gaining speaking opportunities is a great way to increase your business’ exposure. But for those who are just starting out, remember that everyone has a day one and the only way you can get better is to go out and start practicing and flexing that muscle.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
- Definition of speaking (6:58)
- There are no boundaries for speaking engagements (8:05)
- How COVID has changed the way we do business (8:30)
- The shift to virtual events and meetings (9:00)
- Speaking is one of the best ways to share our expertise (10:25)
- Speaking is a muscle to be strengthened (12:10)
- Everyone has a day one (13:06)
- Importance of business owners to be out speaking (13:39)
- Know, like and trust factor (13:54)
- Everyone has a speech inside of them (14:00)
- How to hook your audience (14:50)
- Your first line of your talk is the same as a sales page (15:20)
- Have a point, supporting data, and Q&A (16:14)
- Having an impactful end of your presentation (17:10)
- Ending in your own words (18:08)
- Show your personality online (19:49)
- Showing up in a raw and authentic way (22:25)
- Talking about what you are passionate about (22:48)
- Making sure people know what you do (23:25)
- Getting clarity around your specific expertise (24:47)
- Experience, Enthusiasm, Market Demand (25:29)
- It’s about changing the wording (25:47)
For full show notes and links visit: https://samanthariley.global/podcast/228/