167. The Biggest Myths About AI Marketing with Satej Sirur
Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter.
Today’s guest is Satej Sirur. He’s the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation.
We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats, languages, and rules. Satej explains how Rocketium helps companies handle all of that, from building the creative itself, to approvals, compliance checks, and even pulling data to see what’s actually working.
One big topic here is how brands often misunderstand AI. Satej breaks down why AI isn’t just about generating content with a simple prompt. There’s a full creative workflow behind the scenes, and plenty of room for mistakes if you don’t approach it the right way.
Eitan and Satej also talk about leadership, especially in tech. Satej shares how his approach shifted from top-down decisions to giving his team the freedom and context they need to innovate on their own.
If you’re leading a marketing team, working with creative production, or trying to figure out how to actually use AI without getting lost in the buzz, this episode’s for you.
Let’s get into it.
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Guest: Satej Sirur, Founder and CEO at Rocketium
Satej Sirur’s LinkedIn | Rocketium
Watch the full Youtube video here:
https://youtu.be/8OOZ7kky5Jc
Takeaways:
- Mindfulness enhances our understanding of our actions and feelings.
- Evolution is a natural process that leads to personal growth.
- Happiness is achievable in today's world despite its challenges.
- Big goals should not overshadow the importance of the present.
- Roketium evolved from a game platform to a creative production tool.
- Understanding customer needs is crucial for product development.
- AI can automate many aspects of creative production.
- Analytics should inform creative decisions and campaign strategies.
- Leadership should empower teams rather than impose top-down directives.
- Focusing on real pain points leads to meaningful solutions.
Chapters:
00:00 Introduction to Satej Sivu and Roketium
03:08 Mindfulness, Evolution, and Happiness
06:09 The Birth of Roketium: From Games to Creative Production
09:00 Understanding Customer Needs and Challenges
11:51 Growth Strategy: Targeting Enterprises
15:03 The Role of AI in Creative Production
18:13 Analytics and Insights: Deconstructing Campaigns
20:59 Navigating Marketing Complexity Across Platforms
23:52 Leadership and Innovation Without Burnout
27:11 Advice for Founders: Focus on Real Pain Points
28:59 Conclusion and Future Outlook