Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test.  Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth.  Here are just a few of the topics we’ll discuss in this episode:

• The incredibly cool story of how The Mom Test came to be
• Conducting customer research through different stages of growth
• Overcoming objections to customer research
• How to make customer research a routine
• Why sales is all about having learning goals
• The importance of forming organizational habits

Resources

• The Four Steps to the Epiphany by Steve Blank
• Never Split the Difference by Chris Voss
• This is Marketing by Seth Godin
• The Mom Test by Rob Fitzpatrick
  

Reaching out to Rob

• Follow Rob on Twitter
• Connect with Rob on LinkedIn
• Send Rob and email at rob@robfitz.com